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Bio (57 words)

Recognised as one of Europe's leading Experience Management (XM) experts, James is a Customer Experience strategist and Business Transformation expert with a unique, high value add proposition. A Non-executive Director, Committee Chair and keynote speaker, James is a Principal Experience Management (XM) Catalyst with the Qualtrics XM Institute and the founder of the XMcentric.com family of brands.

Bio (79 words)

Named CX Leader of the Year, James is recognised as one of Europe’s leading Experience Management (XM) experts. A Customer Experience strategist and Business Transformation expert with a unique, high value add proposition across Sales, Operations, IT/CRM/Digital, Strategy and Governance. A Non-executive Director, Committee Chair and keynote speaker, James is a Principal Experience Management (XM) Catalyst with the Qualtrics XM Institute and the founder of the XMcentric.com family of brands.

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