Role Profile: User Experience (UX) Designer

The User Experience (UX) Designer focuses on creating user-friendly interfaces and experiences for websites and applications. They work to ensure that products are easy to use and enjoyable for the end users.

• Conduct user research to understand user needs and behaviours.

• Create wireframes, prototypes, and user flows to illustrate design concepts.

• Collaborate with developers and product managers to implement designs.

• Test designs with users to gather feedback and make improvements.

• Stay up-to-date with industry trends and best practices in UX design.

• Strong analytical and problem-solving skills.

• Proficiency in design tools like Sketch, Adobe XD, or Figma.

• Good understanding of usability principles and user-centred design.

• Excellent communication and teamwork abilities.

• Bachelor’s degree in Graphic Design, Human-Computer Interaction, or a related field.

• Experience through internships or entry-level positions in UX design is beneficial.

Opportunities for advancement include roles such as Senior UX Designer, UX Manager, or Head of User Experience. Many UX Designers may also transition into related areas like Product Management or UI Design.

• Interaction Design Foundation (IDF)

• UX Design courses on platforms like Coursera and Udemy.

• Nielsen Norman Group for research and insights on UX best practices.

Designing a streamlined checkout process for an e-commerce website to reduce cart abandonment. Conducting usability testing for a mobile app to identify pain points before the final launch.