Role Profile: Customer Engagement Assistant

The Customer Engagement Assistant supports the marketing and customer service teams in building and maintaining strong relationships with customers. This role focuses on enhancing customer communication and promoting brand loyalty through various engagement strategies.

• Help manage and respond to customer inquiries on social media platforms. 

• Assist in creating engaging content for newsletters, emails, and company updates. 

• Participate in organising customer events or promotions, both online and offline. 

• Monitor customer feedback and report trends to the relevant teams. 

• Support initiatives aimed at increasing customer participation and retention.

• Strong written and verbal communication skills. 

• Ability to work well within a team and manage multiple tasks. 

• Basic knowledge of social media platforms and online marketing. 

• Familiarity with data analysis tools or customer relationship management (CRM) software is a plus. 

• Creative thinking and ability to contribute ideas for customer engagement strategies.

• Currently pursuing or recently completed a degree in Marketing, Communications, Business, or a related field. 

• Previous experience in customer service, sales, or marketing is advantageous, but not mandatory.

Opportunities to advance to roles such as Customer Engagement Specialist, Marketing Coordinator, or Customer Relationship Manager.

• Institute of Customer Service (ICS) • Online courses on customer engagement strategies, available on platforms like LinkedIn Learning or HubSpot Academy. 

• Webinars and resources from marketing associations such as the Chartered Institute of Marketing (CIM).

Crafting social media posts that engage customers and encourage feedback about products.  Assisting in the design and execution of loyalty programs to reward repeat customers.  Collaborating with the marketing team to analyse the effectiveness of customer campaigns and suggest improvements.